Customer relationship management (CRM) systems like Zoho One CRM are just as important as what you sell. Consider this. According to Gartner, the CRM market was worth almost $37 billion in 2017. This means that some of your competitors have already incorporated a CRM system into their business.

Excel is one of the world’s most popular spreadsheet programs, with an estimated 750 million people using it to manage things such as contacts, sales leads, sales opportunities, inventory and doing invoicing. However, Excel has it’s fair share of shortcomings, and there are alternatives that might work better for your business.

Zoho CRM has been recognized as an April 2019 Gartner Peer Insights Customers' Choice for Sales Force Automation. This distinction demonstrates how Zoho takes customer feedback and continues to shape products and services to help small business improve processes and grow.

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.